The Press Conference, organized by Senior International Health Association, in collaboration with the European Society of Hypertension and in close cooperation with the Vice President of the European Parliament Fabio Massimo Castaldo, will take place in the context of the International Day of Older Persons (1st October).

The Press Conference will bring a message by the leaders of the European Institutions about demographic change and ageing, and ESH will present a project focused on adherence to therapy developed in collaboration with SIHA.

The Conference will bring together key institutional and healthcare stakeholders involved in promoting healthy ageing, with the specific aim of discussing the need to put health at the centre of the political agenda through the implementation of targeted longevity strategies such as adherence to therapy.

Almost 50% of patients in Europe do not follow their GP’s instructions. Poor adherence, in addition to the negative impact on patients’ quality of life through increased risk of adverse events and hospitalisation, results in increased costs for healthcare services. In fact, today it is one of the main causes of inappropriate healthcare expenditure.

The meeting will also recall the importance of anti-Covid vaccination for the protection of collective health in Europe, in particular of fragile people and the importance of the Green paper on ageing adopted by the European Commission on 27th January 2021, which highlights that healthy and active ageing and lifelong learning are the two concepts that can enable a thriving ageing society.


  • To raise awareness on the importance of vaccination against Covid-19
  • Raise awareness about the socio-economic impact of poor adherence to therapy in chronic diseases (cardiovascular diseases, hypertension, etc.)
  • Initiate a collaborative dialogue between scientific societies, patient associations and in order to effectively and communicate the need to improve adherence to therapy
  • Identify opportunities for actions and tools to improve the health status and quality of life of older people through increasing adherence to therapy, and at the same time saving cost for healt systems


Presenting the project on adherence to therapy with the involvement of European institutions, in order to raise awareness on the social and economic impact of poor adherence and persistence to therapy.

Building a comprehensive and validated solution to address non-adherence

Promoting the comprehension of needs and obstacles with the following concrete actions:

  • International patient survey on adherence, built with ESH and patient assosiations
  • International support committee with health professionals and patients


11.00 – Welcome

  • Fabio Massimo Castaldo, VP of the European Parliament “The importance of the Longevity Health and Healthcare in Europe: challenges and opportunities
  • Roberto Messina, Chair, Senior International Health Association (SIHA)

11.15Institutional speeches

  • Ursula von der Leyen, President of the European Commission
  • Stella Kyriakides, European Commissioner for Health and Food Safety*
  • Pascal Canfin, Chair of the European Parliament ENVI Committee (Environment, Public Health and Food Safety)*
  • Aldo Patriciello, MEP ITRE Committee (Industry, Research and Energy
  • Danilo Oscar Lancini, MEP ITA Committee (International Trade)
  • Pierpaolo Sileri, State Under Secretary for Health

11.45 – Driving Therapy Adherence to Improve Patient Health Outcomes

moderated by Fabio Massimo Castaldo VP European Parliament and Maurizio Deplano, Strategy Lead, Senior International Health Association:

  • Maurizio Deplano, Strategy Lead, Senior International Health Association (SIHA)
  • Giovambattista Desideri, Geriatrician, University of L’Aquila (IT)
  • Michel Burnier, Chairman ESH Working Group on Cardiovascular Pharmacotherapy and Adherence
  • Natalie Moll, Director General of the European Federation of Pharmaceutical Industries and Associations (EFPIA)*
  • Questions & Answers

12.30 – Closing Remarks

  • Reinhold Kreutz President ESH – European Society of Hypertension
  • Roberto Messina, Chair, Senior International Health Association (SIHA)

* To be confirmed


  • Michel Burnier
  • Pascal Canfin
  • Fabio Massimo Castaldo
  • Maurizio Deplano
  • Giovambattista Desideri
  • Reinhold Kreutz
  • Stella Kyriakides
  • Danilo Oscar Lancini
  • Roberto Messina
  • Natalie Moll
  • Aldo Patriciello
  • Pierpaolo Sileri
  • Ursula von der Leyen


For any information please contact: AIM Group International – Rome Office

Via Flaminia, 1068 – 00189 Rome, Italy
Phone +39 06 330531
Fax +39 06 33053249

E-mail: longevitylife@aimgroup.eu

With the Institutional Support of:

Read the Press Release